About five years ago, Intel (INTC) needed only retailers’ attention when it tried to sell chips for use in machines at checkout counters.
Now the opportunity for Intel to sell technology to stores has grown threefold to fivefold, says Chris O’Malley, the company’s director of retail marketing. Since retailers and food companies started adding digital signage and kiosks, O’Malley has been attending such events as last week’s vending-machine trade show in Las Vegas, wooing companies that might use Intel processors or intelligence.
“We used to always just be chips and chipsets,” O’Malley says. “Now there’s just been an explosion
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